Slowly but surely

In a testament to how much people want an authentic, urban environment in Phoenix, there's still progress downtown even in this bleak economy.

Downtown denizens like me have looked forward for years to the opening of the Phoenix Public Market's permanent grocery store, the first such store in downtown Phoenix in a generation. Tomorrow is the day that the market finally opens. Here's hoping this is just another step in the remarkable growth of the public market since it opened in early 2005.

Did you know-- and can you believe-- that a housing development was actually just completed downtown? A transit-oriented development for seniors called McCarty on Monroe opened last week at 12th Street and Monroe, just one block north of a light rail stop. In this economy, this type of small-scale, near-downtown development is crucial if we're to build a true walkable urban environment.

Finally, the ultimate slowly-but-surely piece of news that emerged downtown is that the Downtown Phoenix Partnership is organizing a "zombie walk" the night before Halloween. While I beat up the DPP for a lot of their moves, they deserve some credit for putting this fun idea together.

New downtown Phoenix marketing effort misses the mark

The Downtown Phoenix Partnership can’t seem to get out of its own way. After the partnership made the right call in abandoning the silly Copper Square “brand” for downtown, it followed up by unveiling an odd-looking logo and an unintentionally ironic billboard marketing campaign.

I won’t go into the logo (you can decide for yourself at downtownphoenix.com), but the billboards are an unfortunate waste of money. The signs are in several places around central Phoenix, and probably elsewhere, and show a panel of three pictures and the slogan “only in downtown Phoenix.” The problem is that the pictures are generic glamour shots of smiling kids and adults that look like they could be anywhere.

The Downtown Phoenix Partnership needs to scrap this first wave of billboards and roll out others that identify and depict the unique places and people of downtown—you know how many suburbanites still have never heard of Cibo, much less have no idea how to pronounce its name?— and stop trying to make downtown look like everywhere else.