Monday, November 01, 2010

Saying the right things but doing the wrong things at CityScape

With CityScape's grand opening looming, the Republic ran a story featuring this amazing quote from RED Development's Jeff Moloznik:
"I think what separates CityScape from Arizona Center is that when you do
take the wrapping paper off and our tenants are open, people will really see an
engaged street front," Moloznik said. "If you want to have retail on this site,
it has to be facing the street."

With all due respect, what in the world is he talking about? Anyone with two eyes can see that CityScape mostly turns its back to the street. In that regard, at best the development is a marginal improvement on the Arizona Center.

Working counter-clockwise from the west side of CityScape's primary retail block at Central Avenue and Washington Street, the west side features an entry to the parking garage, a teeny little auxiliary door for Five Guys, and a back door for CVS at the southwest corner.

The south side is more of the same-- from west to east you have the CVS back door, a blank wall with some measly posters and windows, another parking garage entrance, and on the east side an entry for Oakville Grocery.

The east side is open as you look across the concrete jungle that a very few people still call "Patriot's Park" to the true front doors of CVS and Lucky Strike (recessed far away from the street in true suburban fashion).

And the north side features a secondary building that has no entrances facing the street.

I'm sorry, but a couple token windows and back doors do not "engage" the street. A walk down the street of virtually any major urban center in the world would illustrate the difference. Either RED is being disingenuous or, more likely, this is more proof that they're suburban developers that simply didn't have a clue about building an urban structure.